Tuesday 5 January, 2010
Some of the best success tips on building your newsletter (or blog) database.
- Have a sign-up button or form on every page of your website.
- Don’t make it too difficult for people to sign-up, people get bored if they have to jump through too many hoops. All you need to ask for is their first name, surname (optional) and email.
- Set up a Facebook fan page for your email and encourage your friends/family and current subscribers to join.
- To attract those ever present Gen Y’s have a presence on Myspace.
- Link your Facebook, Myspace and Linkedin pages on your website and newsletter.
- Any time you speak at a public event, mention your newsletter and encourage people to sign-up. Public event means everything from a keynote presentation in front of 2,000 to a networking group of 5 – just mention it!
- If you do any regular public speaking, grab a box, bucket or any receptacle and allow people to simply throw a business card in at the end of any of your talks if they want to subscribe.
- Promote your newsletter on the bottom of your email, in your signature.
- Make it easy for people to recommend their friends sign-up and mention that you’d like them to in your newsletter.
- Submit articles to be used in other newsletters.
- Allow people to reproduce your articles in their newsletters – and make it easy. Do this by having a statement telling people they can reproduce your articles in every newsletter.
- Submit your articles (which reference your newsletter) to online article databases. Try www.ezinearticles.com and www.articlesbase.com, www.goarticles.com.
- Solicit testimonials from the people who currently read your newsletter (even if it’s just 5!) and use them on your website.
- Allow people to see archived copies of your newsletters – to give them a better idea of what they’re signing up for.
- Don’t sell or loan your database and make it clear on your website that you won’t release subscribers details.
- Mention your newsletter as often as possible (media, tv interviews, social events, networking).
- Consider mentioning your newsletter on your business card/letterhead.
- Link to your newsletter in your blog.
- Oh yeah – have a blog!
- There are lots of online ezine diretories that you can register your database at.
- Ask your friends/colleagues if they’ll mention your newsletter on their website. More links to your website also can do great things for your search engine optimization.
- You can pitch your product in your newsletter – but it can’t all be a sales pitch. Find a happy medium that works for you in terms of selling vs educating.
- If you write a book, mention your newsletter in it.
- Make your database feel loved – have special offers that are only for those people who subscribe.
- Use a reputable email marketing service to ensure a good delivery rate.
- Finally, the number one (and most simple) way to get more people subscribing is to put something out there that’s of value to readers. If people like a newsletter they’ll forward it on and it’ll grow without you having to concern yourself too much!
Author Credits
Kirsty Dunphey, founder of www.reallysold.com - the ultimate
tool to help real estate agents write amazing advertisements, is the
youngest ever winner of the Australian Telstra Young Business Woman of
the Year award. Kirsty started her first business at 15, her own real
estate agency at 21, was a self-made millionaire at 23 and a self-made
multi-millionaire at 25. For more information on Kirsty or either of her
books – 'Advance to Go, Collect $1 Million' and 'Retired at 27, If I
can do it anyone can', or to sign up to her weekly newsletter head to:
www.kirstydunphey.com
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