For a CEO with a busy schedule, social media may seem too
difficult and time consuming; however there are many benefits you need
to consider. By implementing these simple tips you can incorporate it
into your busy life and start seeing the benefits for you and your
business.
Social
media is a great tool for CEOs because it can help you raise your
profile, position yourself as an expert, find new business or career
opportunities' and stay current in the changing business world.
Before giving up on social media why not try these five simple tips to help make it easier for you to take on.
- Start with one social media platform
With so many social media platforms to choose from managing them all can be quite difficult. Therefore you should start with one social media platform and become a confident user before moving on to another.
Determine what your objectives are for social media and chose a platform that will help you achieve them. For example your objective may be to build up your network of business connections. LinkedIn is then a great social media platform because it allows you to network with other business professionals.
- Find content with RSS readers:
Once you've joined a social media platform the next step is to start posting content. RSS readers are a simple way of helping you find appropriate content to post on social media.
RSS stands for Really Simple Syndication and is often described as a newsfeed you can subscribe to. You can add your favourite websites to the list and whenever they post new content it will appear in your news feed. Therefore instead of searching through the internet to find great content you can just look at your list. This will help you save time and make posting on social media easier.
- Use tools to organise social media
You can use tools to help you save time on social media. For example, Tweetdeck and Hootsuite are tools which help you to schedule your posts. This means you could spend a short time setting up your posts to appear at different intervals throughout the day, or even the whole week. Facebook also allows you to schedule posts straight from your timeline.
Tweetdeck also enables you to create lists on Twitter. This means you can organise your tweets into specific lists or categories and only view tweets that fall under that specific category. For example, you could make a list of all your clients and you will only see tweets from your clients.
- Schedule time in your diary for social media
Make time for social media by scheduling it into your diary. Even if it's just five minutes between meetings you can still write a post or two.
Take any free moment during your day to go on social media such as when you're travelling or eating lunch.
- Hire a PR agency
If social media still seems just too difficult why not hire a PR agency. PR professionals are experts at communicating, which makes them the perfect choice to take on your social media. They are also experts at writing content for a variety of mediums and can help you communicate with your target audience via social media.
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