There are certainly websites where this approach is appropriate, but the chances are that if you want your website to generate leads for your business, then settling for a simple contact page is probably not going to do the job.
The generation of sales leads is the number one objective of most websites, regardless of whether they’re simple information sites or e-commerce sites.
All too often, strategising about a website involves discussions on design and attracting site visitors, rather than working out how to maximise the conversion of visitors into paying customers.
Don’t be afraid to heavily promote the various ways that website visitors can contact you. In addition, you should ensure that website visitors understand that you actually want them to get in touch.
Here are six ways to make it more likely that website visitors will contact your business:
- Include a phone number at the top right of every page of your
website, and if appropriate, also include your physical address at the
- Ensure key site pages contain strong calls to action (for example
banners or buttons). Some of these calls to action should contain a
phone number or other contact method
- If you want to encourage people to visit you in person, show your
location on important site pages using a map, photograph or address
- Include a short contact form on every page of your website, promising a quick response when submitted
- Ensure that the content on most site pages ends with a prompt for
site visitors to contact you using a supplied phone number or a link to
your contact page
- Your site should have a traditional contact page that is referred to throughout your website and included in the main site navigation (not buried in the footer). This page should include details of all possible contact methods. It also needs to state your commitment to privacy and the time you’ll take to respond to enquiries
Are you speaking with as many of your website visitors as possible? Or do you ask your prospects to work a little bit harder before becoming a genuine customer?