Sunday, 30 September 2012

Barriers to Effective Communication in Change Management - But Do They Feel What You Are Saying?

By: adam howard
The only biggest barrier to effective communication in a change management situation is sort of simply the disconnection between the modification leader and those who are or will be impacted by the change.
Failure reasons in change management are several and varied and well documented. Staggeringly any organisational initiative that makes amendment - or encompasses a important change part to it - contains a seventy% chance of not achieving what was originally envisaged.
Any major business initiative or venture where the business leaders fail to spot and quantify the impact on those people most stricken by the change carries a high risk of failure.
The underlying root cause of this catastrophic statistic is that the failure by change leaders to take full account of the impact of the amendment on those people who are going to be most impacted by it. And yet.... the price of failure comes thus high!
Thus, to any business leaders reading this, I raise you:
"The numbers could make sense, the business case is sound, the 'synergies' might look sweet, however have you ever assessed the human, political and cultural factors? Have you ever taken under consideration the human impact? Have you made the connection between the human impact and your bottom line?"
There are plenty of reasons why this is often not addressed: initial and foremost as a result of the main focus is on the business logic; secondly as a result of company cultures are hard to see, and eventually as a result of this side of change is seen as "soft", intangible and unquantifiable and by implication not really warrant detailed scrutiny.
Just as an illustration of this time in the context of M&A, a study of forty British firms [Cartright and Cooper 1995] reported that every one 40 conducted a detailed financial and legal audit of the corporate they supposed to amass, but that not even one of these same corporations created any attempt to carry out an audit of the company's human resources and culture to assess the challenges regarding integration of the organization they were acquiring.
Yet, I notice all of this strange given the colossal financial cost and shareholder price destruction that is the direct results of this failure.
5 proven barriers to effective workplace communication in modification management
Therefore, if you really need to urge it wrong - here's what to do in 5 straightforward steps:
(1) Lack of clarity of message - do not tell them what lies behind the change and do not sell the matter before you are attempting to sell the solution. Use jargon, masses of it and take a while telling them. Oh and to essentially build this one stick, do not tell them how it's going to be completely different once the modification - simply keep telling them how its all regarding the values, mission and vision.
(two) Absence of emotional resonance in your message - the emotional tone and delivery of your message ought to clearly indicate that you just as senior management haven't given a second thought to the $64000 impact this can be going to own on them. Do not tell what they're visiting lose or need to let go of. And to strengthen that point build terribly clear by your tone that you do not care which that dimension never crossed your mind.
(three) In-accurate targeting - create sure you do not reach the right folks with the proper message at the proper time. Most importantly, never address the "what's in it on behalf of me" question , and totally disregard the psychological and emotional transitions they will have to go through in adjusting to your change.
(four) Timing schedule - why waste valuable senior management time keeping your individuals fully in the picture? Keep them within the dark and keep them guessing.
(five) Feedback process - 2-method communication is something you can pay lip service to. Positive undergo the motions, but rest straightforward in the comfy complacency of your senior management certainty that knows best ["that is what we tend to're acquired is not it?"]
If you follow these steps you may be in smart company as you virtually actually join the illustrious 70% club.
Excuse the lateral thinking for a flash - however will you imagine civil engineers or construction companies or the people who build nuclear power stations - operating on the identical basis - where a seventy% failure rate was accepted? Can you?
Therefore why on earth ought to the globe of business be any completely different? Why will this hassle me? Quite merely, it bothers me as a result of of the terribly considerable, unnecessary, and totally avoidable human cost.
Adam has been writing articles online for nearly 2 years now. Not only does this author specialize in Barriers to Effective Communication in Change Management - But Do They Feel What You Are Saying? You can also check out his latest website about Photo Studio Equipment


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